Feature Launches

Keep your developer audience informed and engaged with clear, compelling announcements about product updates, new features, and releases.

Feature launch content helps you communicate product updates effectively, drive adoption of new capabilities, and maintain momentum with your user base. Great launch content turns features into stories that resonate with your audience.

Types of Feature Launch Content

Name
Release Notes
Description
Detailed documentation of what's new, what's changed, and what's been fixed in each release.
Name
Feature Announcements
Description
In-depth articles that explain new capabilities, use cases, and benefits of major features.
Name
Changelogs
Description
Chronological records of all changes, updates, and improvements to your product.
Name
Update Summaries
Description
High-level overviews that highlight the most important changes for different user segments.

Creating Effective Feature Launch Content

1. Structure Your Announcement

Every feature launch should answer key questions:

What's new? - Clear description of the feature
Why does it matter? - Benefits and use cases
Who is it for? - Target audience and personas
How do I use it? - Quick start guide or examples
When is it available? - Rollout timeline and access

Lead with the benefit, not the feature. Instead of "We added OAuth support," say "You can now let users sign in with their existing accounts."

2. Choose the Right Format

Different updates need different approaches:

## Major Feature Launch
- Full blog post (800-1200 words)
- Video demo or walkthrough
- Code examples and tutorials
- Migration guide if needed

## Minor Update
- Changelog entry (100-200 words)
- Screenshot or GIF
- Quick example
- Link to docs

## Bug Fix
- Brief changelog entry
- What was fixed
- Impact on users

3. Generate Launch Content with Waldium

Create feature announcements quickly with AI:

POST

/api/v1/posts/generate

curl -X POST https://api.waldium.com/api/v1/posts/generate \
  -H "Authorization: Bearer YOUR_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{
    "topic": "Introducing Real-time Collaboration: Edit Posts Together",
    "style": "technical",
    "length": "medium",
    "tone": "excited",
    "contentType": "feature-launch"
  }'

Best Practices for Feature Launches

Lead with Value

Do - Focus on user benefits

"Ship content 3x faster with our new batch publishing feature"

Don't - Just list technical details

"We added a new batch API endpoint"

Include Visual Examples

Every feature launch should include:

Screenshots - Show the feature in action
Code examples - Demonstrate how to use it
Before/after - Highlight the improvement
Video demos - Walk through complex features

Segment Your Audience

Different users care about different updates:

## For Developers
- API changes and new endpoints
- Breaking changes and migrations
- Performance improvements
- Integration updates

## For Content Teams
- New UI features
- Workflow improvements
- Collaboration tools
- Publishing capabilities

## For Admins
- Security updates
- Billing changes
- Team management features
- Analytics improvements

Changelog Best Practices

Use Clear Categories

Organize updates into standard categories:

## [2.1.0] - 2024-01-15

### Added
- Real-time collaboration for post editing
- Batch publish API endpoint
- Custom domain SSL automation

### Changed
- Improved AI generation speed by 40%
- Updated editor UI for better mobile support

### Fixed
- Resolved issue with image uploads over 10MB
- Fixed scheduling bug in non-UTC timezones

### Deprecated
- Legacy v1 API endpoints (removal in v3.0)

Follow Semantic Versioning

Use semantic versioning to communicate the impact of changes:

Major (3.0.0) - Breaking changes
Minor (2.1.0) - New features, backwards compatible
Patch (2.0.1) - Bug fixes only

Automate Your Changelog

Keep your changelog updated automatically:

POST

/api/v1/posts

curl -X POST https://api.waldium.com/api/v1/posts \
  -H "Authorization: Bearer YOUR_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{
    "title": "Release v2.1.0: Real-time Collaboration",
    "content": "## What'\''s New\n\nToday we'\''re launching...",
    "tags": ["changelog", "release"],
    "publishedAt": "2024-01-15T10:00:00Z"
  }'

Example Feature Launch

Here's a complete feature launch announcement:

# Introducing Real-time Collaboration

Today, we're excited to launch real-time collaboration for Waldium. 
Now your entire team can edit posts together, see changes as they happen, 
and ship content faster than ever.

## Why We Built This

We talked to 50+ content teams and heard the same pain point: 
coordinating edits across multiple people was slow and error-prone...

## How It Works

When multiple people open the same post, you'll see their cursors 
and edits in real-time:

[Screenshot of collaboration in action]

## Getting Started

1. Open any post in your dashboard
2. Share the link with your team
3. Start editing together

## Technical Details

For developers integrating with our API:

\`\`\`js
// Subscribe to real-time updates
const subscription = waldium.subscribe('post-123', (update) => {
  console.log('Post updated:', update);
});
\`\`\`

## What's Next

This is just the beginning. Coming soon:
- Comments and suggestions
- Version history
- Conflict resolution

Try it out and [let us know](mailto:support@waldium.com) what you think!

Measuring Launch Success

Track these metrics for your feature launches:

Adoption rate - % of users who try the new feature
Engagement - Time spent, actions taken
Feedback - Support tickets, feature requests
Documentation views - Docs traffic for the feature
Retention - Do users keep using it?

Schedule your feature launches in advance

What's Next?

Explore other content types to round out your content strategy:

Brand Content - Build credibility and trust
Technical Guides - Help users succeed
Batch Posts - Publish multiple updates at once
Webhooks - Automate your launch workflow