Waldium

Branding

Make your blog uniquely yours. Customize every aspect of your site's appearance, from colors and logos to navigation and social links, creating a professional brand experience that reflects your identity.

Branding customization helps create a consistent visual identity across your blog, making it more professional and memorable for your readers.

Why Customize Your Branding?

Your blog's visual identity is the first impression visitors get of your brand. Effective branding creates trust, recognition, and a professional appearance that encourages readers to engage with your content.

What branding customization enables:

  • Professional appearance - Create a polished, cohesive look that builds credibility
  • Brand recognition - Consistent colors, logos, and styling help readers identify your content
  • User experience - Well-designed navigation and clear CTAs guide visitors to take action
  • SEO benefits - Proper metadata and structured data improve search engine visibility
Screenshot of the content generation modal showing style, tone, and length options

Accessing the Customize Page

  1. Navigate to Customize - Go to your dashboard and click on "Customize" in the main navigation
  2. Explore the tabs - The customize page is organized into six main sections
  3. Make changes - Edit any field and see real-time previews
  4. Save your changes - Click the "Save Changes" button to apply your customizations

Customization Overview

The customize page is organized into six main sections:

  • Name
    Branding
    Description

    Site name, primary color, dark mode, logo, and favicon settings.

  • Name
    Header
    Description

    CTA button, header navigation links, and main site navigation.

  • Name
    Footer
    Description

    Footer links for legal pages, policies, and additional navigation.

  • Name
    Social
    Description

    Social media links for Twitter, LinkedIn, GitHub, Instagram, and more.

  • Name
    Banner / CTA
    Description

    Newsletter signup banner and default post call-to-action settings.

  • Name
    About
    Description

    Site description, URL, and company information for SEO and metadata.

Branding Tab

Site Identity

Site Name

  • Your blog's main title that appears throughout the site
  • Used in browser tabs, social sharing, and site headers
  • Example: "Tech Insights" or "Company Blog"

Primary Color

  • Your brand's main color for buttons, links, and accent elements
  • Use the color picker or enter a hex code (e.g., #3b82f6)
  • This color creates visual consistency across your site

Dark Mode

  • Toggle between light and dark themes
  • Provides better reading experience in low-light conditions
  • Automatically applies to all site elements

Visual Assets

Logo Upload

  • Upload your company or blog logo
  • Supported formats: PNG, JPG, SVG
  • Recommended size: 200x60px for optimal display
  • Appears in site headers and social sharing

Favicon Setup

  • Small icon that appears in browser tabs and bookmarks
  • Supported formats: ICO, PNG, JPG
  • Recommended size: 16x16 or 32x32px
  • Square format works best

Header Tab

Call-to-Action Button

CTA Text and URL

  • Primary action button in your site header
  • Examples: "Get Started", "Sign Up", "Contact Us"
  • Links to your main conversion page or signup form
  • Prominently displayed to drive user engagement

Navigation Links

Header Links (up to 3)

  • Main navigation items in your site header
  • Common examples: "About", "Contact", "Services"
  • Help visitors find important pages quickly
  • Each link includes both text and URL fields

Footer Navigation

Footer Links (up to 3)

  • Legal and policy pages typically go in the footer
  • Common examples: "Privacy Policy", "Terms of Service", "Cookie Policy"
  • Important for compliance and user trust
  • Links open in the same window by default

Social Tab

Social Media Integration

Supported Platforms:

  • Twitter/X - Share your latest posts and engage with followers
  • LinkedIn - Professional networking and B2B content sharing
  • GitHub - Showcase technical projects and open source work
  • Instagram - Visual content and behind-the-scenes updates
  • YouTube - Video content and tutorials
  • Discord - Community building and real-time engagement
  • Slack - Team communication and workspace links
  • Website - Link to your main company website

Best Practices:

  • Use complete URLs (e.g., https://twitter.com/yourusername)
  • Keep profiles active and up-to-date
  • Ensure social links match your brand voice
  • Test all links to ensure they work correctly

Newsletter Signup Banner

Banner Configuration:

  • Title - Compelling headline for your newsletter signup
  • Subtitle - Supporting text explaining the value proposition
  • Button Text - Action-oriented text like "Subscribe" or "Join Now"
  • Button URL - Link to your newsletter signup form or landing page

Default Post CTA

Post-Level Call-to-Action:

  • Title - Headline for your default post CTA
  • Subtitle - Supporting text for the CTA
  • Button Text - Action text like "Try Our Product" or "Learn More"
  • Button URL - Link to your main conversion page

About Tab

Site Information

Site Description

  • Brief description of your blog for SEO and social sharing
  • Appears in search results and social media previews
  • Keep it concise but descriptive (150-160 characters ideal)
  • Example: "A modern blog sharing company news, product updates, and industry insights."

Site URL

  • Your main website URL for SEO and social sharing
  • Used in structured data and social media cards
  • Should match your actual domain
  • Example: "https://yourcompany.com"

Company Name

  • Legal name of your organization
  • Used in structured data and metadata
  • Important for local SEO and business listings
  • Example: "Your Company Inc."

Was this page helpful?